The advertisement-technology (“Ad-Tech”) world is a complex one. The different variants vary not only in the markets they operate but also in their legal best practices. This article lays out some key legal aspects to consider when operating in the marketing field. Affiliate Marketing . If you’re one of the thousands of people working in the affiliate marketing world, you must know that GDPR compliance is a major issue to address in your daily operations. Why is that, you ask? Think of it this way: you’re working on a CPA deal with an affiliate. Each month the partnerships manager needs to provide you with a report with the number of acquisitions made. To do so, that account manager should probably take three actions: First – download the qualifying acquisitions from its CRM. Second – sieve the data from its report, filtering out all personal data. Third – send the filtered data your way. In today’s hyper-speed business perception, it is reasonable to belie ...
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